Lennette Abad

Pronouns

she/her

What do you do as a consultant/coach?

  • Develop Brand Identities & Voices
  • Develop, Design & Write Websites
  • Develop & Execute Digital Communications Strategies (Web, Newsletter, Social Media)
  • Idea Generation & Thought Partnership
  • Meeting & Group Facilitation
  • Manage Teams
  • Provide Creative Direction

What is your approach? 

I weave mindfulness, meditation, and fun into the world of communications. Practicing deep introspection with my clients leads to brand clarity and forward-facing deliverables that shine with authenticity.

How has your experience/background contributed to your work?

I’ve been in the world of communications for nonprofits since my college internship days back in 2009 where I migrated the content of an entire website for The Federation of American Scientists. From there I flowed to working with The Nature Conservancy in newsletter development and donor communications before leaving the nest in 2013 and starting my own company to serve clients in a way that felt more true to me.

Whether my clients are focused on community arts, the built environment, environmental stewardship, reproductive justice, or the whole gamut in between—I always focus on answering a few key questions. What key stories do I have to help staff translate so their stakeholders can see the value in the work? How can we create a cohesive look & feel for the organization that can be understood by its employees AND its target audience? How can we share the ways the organization is breathing life into its mission in real time?

Facilitating a safe space for sharing is imperative to get real answers. And we all know nonprofit teams are usually slow to trust so patience and persistence are key as well. It usually pays off in the end.

Relevant certifications or trainings

Goldman Sach 10,000 Small Businesses Graduate

Sample clients

Healthy & Free Tennessee, RoadMap Consulting, MOMCares, The Neighborhood Design Center