Resources
Integrate It: Strategic Communications Questions for all Levels of Planning
By: Jen Soriano for RoadMap This document suggests questions to integrate strategic communications planning into various levels and layers of your organizational work.
How to Share Your Identity and Build Your Brand
Adapted by Jen Soriano from Marty Neumeier Groups can use this template to chart out their organizational identities and ways to articulate those identities publicly.
“Branding” Terminology for Non-Profits and Social Justice Organizations
By Jen Soriano This document reviews common terms for social justice organizations to know in developing strategic communications plans.
Audience Prioritization and Medium Identification: Bottom-Up Pyramid
By Jen Soriano This tool helps groups identify the audiences they want to reach and which media are most appropriate to reach those audiences.
Nonprofit Social Media Policy Workbook
By: Andrea Berry, Laura S. Quinn, Lisa Colton (2012) This workbook is designed to help organizations integrate social media effectively into their communications strategies. In addition to tools and tips, the workbook also includes a directory of consultants who may be helpful if you decide to get outside support in making a plan.